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Research Disproving that Generation Y Don't Necessarily Prefer to Learn via Technology
A couple of us recall - in the mists of time - an article that was written by a summer placement student, possibly at an investment bank, calling into question the view that Generation Y - with all their use of social networks, etc. - don't necessarily prefer to learn via learning technologies, etc.
This article, based on a project the writer did, would appear to contradict many other surveys and experiences out there, that suggest that L&D practitioners need to embrace web 2.0 methods to appeal to the younger workforce.
But we can't track down this article, only finding the many sources that claim the opposite.
If anyone has seen this and archived it, then it would be great to receive a copy.
Thanks in advance.
Tim







The Guardian carried a good
The Guardian carried a good article the day after release:
http://www.guardian.co.uk/business/2009/jul/13/twitter-teenage-media-habits
There are a number of articles about how twitter is being used by Young People and being used in Schools. This is an interesting video about twitter in the classroom from the US with comments from young people who are involved.
http://www.youtube.com/watch?v=6WPVWDkF7U8
Sensible input from Barry
Sensible input from Barry too. I agree.
Tim Drewitt, Learning &
Tim Drewitt, Learning & Development Adviser, E-learning, Eversheds LLP
First of all, let me say
First of all, let me say that despite having a reputation for being an advocate of social media etc, I completely disagree with most of the nonsense written about 'gen y'. I do not believe that UK industry will come to a halt if we don't deliver everything via social learning platforms. I do believe that failing to use the potential of the social internet is inexcusable.
I've just re-read that article, and notwithstanding the fact that it is based on the circle of friends of one teenager, I actually think it's a really good example of why organisations DO need to be embracing online learning.
"Outside of social networking, the internet is used primarily as a source of information for a variety of topics."
That would be them using the internet for learning. No?
The key messages that I get from the article are;
Teenagers have worked out that there is little value in paying for information online, because the same thing is usually available free elsewhere.
They don't have the burden of being tied to email, but they do like internet connected mobile devices (i.e. BlackBerries will not excite them...).
They are savvy consumers and want things delivered in a way that suits them.
http://media.ft.com/cms/c3852
http://media.ft.com/cms/c3852b2e-6f9a-11de-bfc5-00144feabdc0.pdf
Thanks Rob! So pleased to
Thanks Rob!
So pleased to have this in my hand!
Tim Drewitt, Learning & Development Adviser, E-learning, Eversheds LLP