Marketing your elearning project

Price: £195.00
Date: 
17 May 2013
Time: 
10.00-16.00
Venue: 
The Oval

Booking Information:

Overview: 

So you've created some great elearning, but how will you make sure people use it? Using a case study approach, the day will focus on how to ensure that your elearning project is a success, from spreading the word, to the actual launch and on to keeping the momentum going throughout the life of the project. Whether you are launching an initiative internally in your company or trying to promote or sell elearning to an external audience, you will learn lessons from successful projects and develop an outline plan of your own to take away.

We are grateful to Vzaar for sponsoring this event.

Event presentations

Overview - Kate Graham (PDF 2Mb)
Online video in elearning - Vzaar (PDF 12.9Mb)
Why is marketing where it's at - Kineo (PDF 6.6Mb)
Marketing elearning commercially - Nelson Croome (PDF 421Kb)

Alan Nelson has also put together a Storify presentation of all the tweets during the event.

Agenda: 

Marketing eLearning – an overview

Session overview
Marketing is often seen as a bit of a dark art. Either that, or people get immediately caught up with the mediums such as how to use Twitter to promote your brand, your company and your message. Kate’s session will cut through some of the mystery associated with marketing and incorporate some theory with practical advice. She will also kick off the exercise that will continue throughout the day to enable you to go home with your outline plan of marketing actions.

About the speaker: Kate Graham
Kate is co-founder of start-ups mylearningworx and Ascot Communications. She has been involved in marketing for ten years specifically in the L&D space and worked for organisations such as QA and Kallidus before starting her own businesses. Kate is also a big lover of cricket and excited to be speaking at The Oval.


Barclay & Fisk – a case study in internal marketing at Warner Bros

Session overview
Find out how Warner Bros blended humour and substance with a healthy dose of men in tights to raise awareness about a new information security compliance programme.

About the speaker: Stephen Walsh
Stephen is one of Kineo's co-founders and Directors. He co-leads the design team in Kineo and also edits the Kineo website and newsletter, setting Kineo's tone of voice in learning and communications. Stephen worked in finance and journalism in Dublin before moving to the US. He taught English and Economics before joining Learning Sciences Corporation to work with Roger Schank, scripting and designing the early models for goal-based scenarios. Moving to the UK , he held design, sales and consulting roles with Cognitive Arts, NIIT and Epic, before co-founding Kineo.


Using video in promotions

Session overview
How can you catch people’s attention and mark yourself out as different? Hayley Dixon will tell a series of stories about how video can be used for promotional purposes, SEO and engagement. What should be public, what should be private and how do you measure the effectiveness of your strategy?

About the speaker: Vzaar
Vzaar was established in 2007 to help eBay sellers to supercharge their business with video. Today this professional quality online video platform is used by media companies, marketing agencies, corporate communications, e-commerce, web applications and non-profit organizations.


Question time

Session overview
Your chance to ask our panel of presenters and other experts your questions about marketing elearning.


Lunch

Your chance to look around our fabulous venue.


Love Learning

Session overview
Sam Burrough tells the story of his Love Learning, campaign at Unum, designed to promote independent learning, increase internal and external networking and improve collaboration and knowledge sharing habits across the company.

About the speaker: Sam Burrough
By day, Sam is an online learning consultant for a financial services company. By night he organises weeLearning, Bristol's finest (only) learning technology social. Sam’s interested in helping people to work smarter, become more independent and confident about learning what they need when they need. But like many of us, his biggest role is in convincing them that they need to change.


Marketing eLearning commercially!

Session overview
Jacqui Nelson provides an overview of the essentials of promoting elearning products commercially. How do you spread your message, to whom and how do you measure your effectiveness. With lessons learnt from her time in traditional publishing, commercial training consultancy and elearning, she provides some dos and don’ts when marketing for commercial success.

About the speaker: Jacqui Nelson
Jacqui Nelson is a marketer with many years’ experience in corporate education markets. She has been European Head of Marketing for Thomson Learning, Director of Marketing for the Forum Corporation and is now a Director of award winning elearning company Nelson Croom.


Practical exercise: planning your promotions

The day will conclude with a practical session designed to ensure participants go away with an action plan for future promotion of their elearning projects.

If you’re coming along to this event, why not connect with other attendees beforehand? Tell people you’re coming on our Lanyrd page and build your network before the event has even begun.