Here's the next blog in our series that aims to introduce you to the eLearning Network's board of directors.

Introducing Andy Moorman (Treasurer and Director of Juvo Learning Solutions)...

Hi Andy, please tell us a little about yourself.

Hello, I'm Andy Moorman, a freelance learning solutions designer and Director of Juvo Learning Solutions. I’m now in my 3rd year as a director of the ELN. I’ve been an ELN member since 2007and I’ve been in L&D in one form or another for over 15 years.

What made you want to join the eLearning Network initially?

Ah! That's an easy one to answer. I'd been working on traditional training design when the company where I was working decided to get an LMS and start moving content into e-learning. They purchased a licence for an authoring tool and asked me to get on with it. I joined the ELN specifically for their mentoring scheme - to have someone that could help steer me in the right direction because there wasn’t anyone at work with that expertise.

How has mentoring in the eLearning Network benefited you?

My mentor was brilliant at helping me to take an objective view of my content. Not telling me what to do, but guiding my thinking to produce more engaging and impactful e-learning. Firstly, this made me the company’s 'go to guy' for good learning design. Secondly, I now mentor other learning designers. Third and finally, it set me on a path to my own business.
I'd like to think my mentor also got something out of it - I challenged his thinking - and he got a free lunch every six months or so!

What do you see as being the key challenges facing the eLearning and wider L&D industry right now?

Designing for an ever-changing landscape of devices is a tough one to crack. Storyline designers love a good hover state, but it doesn't work well on a mobile device. And the 'mobile first' authoring tools don't allow the creative freedom of Storyline. So designers have to think in two 'modes' dependent on the audience’s device.

What books would you recommend as core reading to anyone wanting to get into eLearning and for established L&D professionals?

My main recommendations are:

  • White Space is Not Your Enemy by Kim Golombisky and Rebecca Hagen. I began as an e-learning designer, thinking that screens filled with colours, text, animation, images, interaction and lots of button made for good learning content - this book helped me get over that kind of thinking. Clutter, bloat and cruft are the enemies of good learning design.
  • The Power of Habit by Charles Duhigg and Design for How People Learn by Julie Dirksen. Both these books discuss how people learn things. E-learning isn't necessarily the right solution. A more human centred approach using natural cues and behaviours can be way more useful. But technology can have its place. If you want to see how it can influence behaviour; check out the Piano stairs video
  • And who'd have thought it - a book about checklists. The story of the girl who fell in the water in The Checklist Manifesto by Atul Gawande is incredible. And how did the ‘Hero of the Hudson’ make the landing? A well-designed checklist.

What’s the best piece of eLearning you’ve ever seen?

A Boeing 747 flight simulator. At the heart of it, is the concept that the learner can fail without fear while simulating what they will need to do in the real world as closely as possible. That's the core of a good e-learning simulation.

If you could give only one piece of advice to an eLearning designer what would it be?

Make it simple. The more you do this, the better your work becomes for everyone. For example - choose a font in a size that’s easier to read for dyslexics and the over 50s and you’ll instantly make it better for everyone.


Many thanks to Andy for this great insight into his world. Check out the next 'Meet the director' blog next month.